Deloosh keeps tenant-scoped brand memory for confirmed voice guidance, design tokens, proof assets, image assets, and design templates. Drafting receives only the rows that actually exist; an empty profile stays empty instead of being filled with guessed brand facts.
Brand profile
The profile can hold a voice summary, voice traits, do and don’t rules, claim constraints, evidence basis, and source references. Drafting uses these as guidance, not as permission to invent factual claims.
Design system
The design system can hold palette, type-scale, spacing, button, link, and asset tokens, plus the brand’s richness setting. Palette and type-scale tokens feed the direct-edit inspector.
Facts, images, and templates
- Proof assets store source-backed claims and their review state. Only confirmed, unexpired claims can support draft copy.
- Brand assets store governed images, metadata, source information, and lifecycle status. Active images are available to drafts and image swaps.
- Design templates can store a content-free block skeleton and approved token snapshot. Their promotion control is not yet exposed in the app.
When no brand memory exists
Missing rows produce an explicit empty context. Deloosh then drafts plainly without guessing your voice, rules, or design richness. To start with public source material, see BRAND-1, The website brand scan. To add real images, see BRAND-6, The brand asset library.