GLOS-18 Glossary

Holdout

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A holdout is the proposed share of an audience reserved as a comparison group so results can be evaluated against people who did not receive the email. The holdout percentage belongs to the draft proposal, not the send plan.

For example, holdout_pct: 10 in a proposal recommends reserving 10% of the audience. You will not find that percentage in the Send Plan panel.

See SEND-11, Reading a send plan.

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