SEND-16 Sending, approvals & deliverability

The sending-health light

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The sending-health light is the green, amber, or red dot at the top of the Vitals view that summarizes how mailbox providers are currently receiving your mail. It is the one number that can stop Deloosh from drafting: on red, the specialist refuses to draft and the assistant switches into incident mode.

What the light is made of

The light is computed from seven signal families:

  • Flat bounce and complaint rates.
  • Blacklist hits — any hit is a red signal.
  • DMARC pass rate.
  • DNS drift.
  • Postmaster reputation.
  • Provider domain status.
  • Per-ISP breakdown.

The Vitals view also shows the bounce rate and complaint rate. Those visible rates are part of the picture, not the complete input set. Missing collectors degrade silently rather than inventing a reading.

Opens are not part of it and never will be. See SEND-17, Why Deloosh doesn’t show open rates.

A brand-new workspace with no sending history shows green. That is an un-baselined default, not a clean bill of health — Deloosh says so rather than inventing a score for a tenant it has never watched send.

What each color means for you

Green. None of the available signal families is asking for attention. Drafting and planning work normally.

Amber. Something is drifting. Deloosh keeps working, but treat new sends as decisions rather than routine: read the send plan carefully, look at the audience you are about to mail, and prefer your most engaged recipients over your widest list.

Red. Deloosh stops drafting. A draft request on a red light comes back as a refusal whose rationale names the signals that put you there, along with a recommended next step. The assistant also shifts into incident mode — it will talk about the incident rather than help you plan the next campaign.

Why red refuses to draft

The product protects your domain before it protects your campaign calendar. A red light means the computed signals have crossed the refusal threshold, so adding volume would increase the risk. Refusing to draft is a safety behavior Deloosh performs on its own, without asking.

What to do on amber or red

  1. Read the signals in the refusal rationale or in the Vitals view — they name what moved the light.
  2. Stop adding volume. Consider the pause breaker if something is actively going wrong.
  3. Fix the source named by the available signals. That may mean list quality, DNS or DMARC, a blacklist, provider reputation, or an ISP-specific issue. For list-related work, see SEND-4, Suppressions: who Deloosh will never email and SIG-7, The dormant-subscribers (sunset) signal.
  4. Let delivery recover before you resume volume. Reputation is repaired by sending well to people who want your mail, not by waiting alone.

You cannot set the light directly. Deloosh computes and emits it from the seven signal families above.

For where it sits on screen, see OS-2, The Vitals view: your sending health at a glance.

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